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RESUME:
2022 - present SADDLE+SEA Owner Lifestyle + e-commerce 2018 - 2022 PUBLICIS / VERIZON CREATIVE DIRECTOR / Set new watermarks for appeal, believability and consideration in the 5G era with brand boosting ‘VERIZON VS VERIZON’ campaign. 2014-2018 PUBLICIS / RINEY CREATIVE PARTNER TO THE CCO Won BANK OF THE WEST with a re-launch reflecting their responsible and sustainable banking practices. A gold Effie followed. We then won the BLUE DIAMOND ALMONDS business where we created ‘Crave Victoriously” that pushed sales up by 37% and 20% across the snack line. We also built a world around Almond Breeze Almondmilk. 2009-2014 PUBLICIS / RINEY CREATIVE DIRECTOR Acting as a go to creative team within Publicis, we worked across agencies and brands. For Publicis Seattle, we solved T-MOBILE’s global coverage launch with a 360 integrated campaign where 1.5 M people played alongside theCEO For WALMART Great Value food brand, we created a go to market, TV heavy, launch plan. For PURINA, we built trust back into the BENEFUL brand after a safety scare. 2014: UNIVERSITY OF SAN FRANCISCO. CREATIVE DIRECTOR Unified and strengthened The University's Jesuit mission across all brand channels. 2005-2009 I became a mom of two. 1997-2005 HAL RINEY & PARTNERS SR. VP / GROUP CREATIVE DIRECTOR Recruited to SF from NYC to run Steve Wynn’s hotel businesses. The highlight of which was launching BELLAGIO. SPRINT was moving from a landline to wireless company. In 1999, we re-positoned the company with a 5 year campaign that moved HH penetration from 10% to 75%. Our PAYPAL digital effort increased usage intent by 69%. Mid 90’s Fashion, fragrance and beauty in NYC agencies on MACYS, LAUDER, L’OREAL. PARSONS SCHOOL OF DESIGN BFA |
