2018/2019 BRAND DESIGN / WEBSITE / ADVERTISING / SOCIAL  A bold and hard decision for Bank of the West was to publicly announce their decision to no longer fund big tobacco, arctic drilling, fracking and arctic oil explorations and to only partner with companies that are committed to energy transition. A 360 re-brand included transit takeovers, static and dynamic digital, wallscapes, content hub, PR and editorial yielding a 97% ​approval rating.  ​https://blog.bankofthewest.com/change/?cmpid=vurl_display_change