BANK OF THE WEST
2019 GOLD EFFIE
2019 GOLD EFFIE
A bold decision for Bank of the West was to publicly announce
their decision to no longer fund big tobacco, arctic drilling,
fracking, arctic oil explorations and to only partner with
companies that are committed to energy transition.
A VISUAL RE-BRAND IN Transit takeovers, SOCIAL, digital, wall scapes,
content hub, PR and editorial yielded a 97% approval rating.
their decision to no longer fund big tobacco, arctic drilling,
fracking, arctic oil explorations and to only partner with
companies that are committed to energy transition.
A VISUAL RE-BRAND IN Transit takeovers, SOCIAL, digital, wall scapes,
content hub, PR and editorial yielded a 97% approval rating.
