Erin is a highly skilled creative director, art director and designer whose speciality
is filmmaking. She is a creative problem solver and extraordinary maker.
Verizon, PayPal, Sprint, TMobile, General Motors, Wynn Properties,
Walmart, Purina, Estee Lauder, the University of San Francisco
all trust her to help them stand out.
Erin’s approach combines strategic thinking with an
elegant creative solve.A devoted teen mental health advocate,
Erin's probono work for YourMomCares.org has raised much needed
Erin has been on the cover of Adweek. San Francisco Magazine
and her work appears in Graphis, Archive, Communication Arts
and on NBC's “ Today Show."
Awards include Clio, Andy, Addy, Yellow D&AD pencil.
Erin is a BFA graduate of Parsons School of Design.
She calls San Francisco, Bolinas and NYC home.
2018 - 2022
PUBLICIS / VERIZON
CREATIVE DIRECTOR /
Set new watermarks for appeal, believability
and consideration in the 5G era with brand boosting
‘VERIZON VS VERIZON’ campaign.
PUBLICIS / RINEY
CREATIVE PARTNER TO THE CCO
Won BANK OF THE WEST with a re-launch
reflecting their responsible and sustainable
banking practices. A gold Effie followed.
We then won the BLUE DIAMOND ALMONDS
business where we created
‘Crave Victoriously” that pushed sales up by 37%
and 20% across the snack line.
We also built a world around Almond
PUBLICIS / RINEY
Acting as a go to creative team within Publicis,
we worked across agencies and brands.
For Publicis Seattle, we solved T-MOBILE’s global coverage launch
with a 360 integrated campaign
where 1.5 M people played alongside theCEO
For WALMART Great Value
food brand, we created a
go to market, TV heavy,
launch plan. For PURINA, we built trust back into
the BENEFUL brand after a safety scare.
UNIVERSITY OF SAN FRANCISCO.
Unified and strengthened
The University's Jesuit mission
across all brand channels.
I became a mom of two.
HAL RINEY & PARTNERS
SR. VP / GROUP CREATIVE DIRECTOR
Recruited to SF from NYC to run Steve Wynn’s hotel businesses.
The highlight of which was launching BELLAGIO.
SPRINT was moving from a landline to wireless company.
In 1999, we re-positoned the company with a 5 year campaign
that moved HH penetration from 10% to 75%.
Our PAYPAL digital effort increased usage intent by 69%.
Fashion, fragrance and beauty
in NYC agencies on MACYS, LAUDER, L’OREAL.