Erin Alvo-Zerega
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PAYPAL
 ​ ACCORDING TO
JEFF GOLDBLUM
The challenge was to (finally) give people a reason to use Paypal.
Strategy used data to support a shift in focus from security to product comprehension.
Our digital campaign increased usage intent by 69% among those exposed. 


​B A C K   T O  H O M E
erinalvozerega@gmail.com
​415 786 5419 

  • HOME
  • CREATIVE DIRECTION
  • BIO
  • Erin+Mark creative team
    • CONTACT