PAYPAL
ACCORDING TO
JEFF GOLDBLUM
ACCORDING TO
JEFF GOLDBLUM
The challenge was to (finally) give people a reason to use Paypal.
Strategy used data to support a shift in focus from security to product comprehension.
Our digital campaign increased usage intent by 69% among those exposed.
Strategy used data to support a shift in focus from security to product comprehension.
Our digital campaign increased usage intent by 69% among those exposed.
