In 1999, Publicis / Riney RE-POSITIONED Sprint from a landline to a wireless company. 
OUR TEAM created a wireless crusader who, town by town, rid the country of cellular
static by spreading digital wireless from Sprint. Sprint became the #2 wireless
company. WENT FORM A 10% HH PENETRATION TO 99% AND we won every award in the process.
The campaign ran for 5+ years. After a 20 year run, Sprint merged with T-Mobile.