1.4 MILLION
PLAYED
CATCH JEREMY
A Free Global Coverage campaign from T-Mobile sent Jeremy
on a 35 day European trip with an AT&T phone. He racked up
a huge overage bill. His parents went on TV asking him to
stop using his phone. An interactive manhunt tried to find him
as he live posted. Finally when Jeremy returned and saw
his wireless bill, CEO John Legere presented AT&T with
an overage check in person.
Case Study below:
PLAYED
CATCH JEREMY
A Free Global Coverage campaign from T-Mobile sent Jeremy
on a 35 day European trip with an AT&T phone. He racked up
a huge overage bill. His parents went on TV asking him to
stop using his phone. An interactive manhunt tried to find him
as he live posted. Finally when Jeremy returned and saw
his wireless bill, CEO John Legere presented AT&T with
an overage check in person.
Case Study below:
