As a creative team, we are Erin + Mark or Mark + Erin -
a creative team who met at Hal Riney and Partners and have been working together ever since.
Our client list is heavy on big wireless brands. That’s been serendipitous rather than planned but so it goes.
We’re the team that took Sprint from a fourth place brand into the top three. No easy task, and we won Clio’s,
Lion’s, a D&AD silver and other awards while doing it. Nearly a hundred TV spots, over 200 radio spots, print,
outdoor, collateral…the whole thing. We’ve also created brand campaigns for U.S. Cellular,
T-Mobile and Verizon.
We created the platform that T-Mobile used to jump from the #3 wireless carrier to #2. No easy task.
We’ve won awards along the way, but more important we created long running campaigns that
make clients happy and everyone keeps their jobs. That’s huge for us.
That’s our accidental specialty, but we’ve also created campaigns for GM, Lincoln, Purina, Paypal, Walmart, Blue Diamond,
lots of beer, wine and liquor accounts and have written and produced some Lincoln Project commercials for the 2020
presidential election. Five spots in all, some of The Lincoln Project’s most successful ads with over a billion hits.
We’re both at ECD levels, have been SVP’s in the past, and Mark was also the CCO at Riney for three years.
Our specialty seems to be taking somewhat scattered brands and giving them a clear look and voice for long running campaigns.
We have a ton of experience, but we’re still silly enough to make people laugh, uncynical enough to make
people cry and smart enough to know that we’re there to solve a problem.
This is Mark's site.
http://www.marksweeneyads.com
Which is really the same as mine with some more funny stuff.
a creative team who met at Hal Riney and Partners and have been working together ever since.
Our client list is heavy on big wireless brands. That’s been serendipitous rather than planned but so it goes.
We’re the team that took Sprint from a fourth place brand into the top three. No easy task, and we won Clio’s,
Lion’s, a D&AD silver and other awards while doing it. Nearly a hundred TV spots, over 200 radio spots, print,
outdoor, collateral…the whole thing. We’ve also created brand campaigns for U.S. Cellular,
T-Mobile and Verizon.
We created the platform that T-Mobile used to jump from the #3 wireless carrier to #2. No easy task.
We’ve won awards along the way, but more important we created long running campaigns that
make clients happy and everyone keeps their jobs. That’s huge for us.
That’s our accidental specialty, but we’ve also created campaigns for GM, Lincoln, Purina, Paypal, Walmart, Blue Diamond,
lots of beer, wine and liquor accounts and have written and produced some Lincoln Project commercials for the 2020
presidential election. Five spots in all, some of The Lincoln Project’s most successful ads with over a billion hits.
We’re both at ECD levels, have been SVP’s in the past, and Mark was also the CCO at Riney for three years.
Our specialty seems to be taking somewhat scattered brands and giving them a clear look and voice for long running campaigns.
We have a ton of experience, but we’re still silly enough to make people laugh, uncynical enough to make
people cry and smart enough to know that we’re there to solve a problem.
This is Mark's site.
http://www.marksweeneyads.com
Which is really the same as mine with some more funny stuff.