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Verizon, PayPal, Sprint, TMobile, General Motors, Wynn Properties,
Walmart, Purina, Estee Lauder, the University of San Francisco all trust her to help them stand out. Erin is a highly skilled creative director, art director and designer whose speciality is filmmaking. She is a creative problem solver and extraordinary maker. Verizon, PayPal, Sprint, TMobile, General Motors, Wynn Properties, Walmart, Purina, Estee Lauder, the University of San Francisco all trust her to help them stand out. Erin’s approach combines strategic thinking with an elegant creative solve.A devoted teen mental health advocate, Erin's probono work for YourMomCares.org has raised much needed awareness. Erin has been on the cover of Adweek. San Francisco Magazine and her work appears in Graphis, Archive, Communication Arts and on NBC's “ Today Show." Awards include Clio, Andy, Addy, Yellow D&AD pencil. Erin is a BFA graduate of Parsons School of Design. She calls San Francisco, Bolinas and NYC home. |
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RESUME:
2018 - 2022 PUBLICIS / VERIZON CREATIVE DIRECTOR / Set new watermarks for appeal, believability and consideration in the 5G era with brand boosting ‘VERIZON VS VERIZON’ campaign. 2014-2018 PUBLICIS / RINEY CREATIVE PARTNER TO THE CCO Won BANK OF THE WEST with a re-launch reflecting their responsible and sustainable banking practices. A gold Effie followed. We then won the BLUE DIAMOND ALMONDS business where we created ‘Crave Victoriously” that pushed sales up by 37% and 20% across the snack line. We also built a world around Almond Breeze Almondmilk. 2009-2014 PUBLICIS / RINEY CREATIVE DIRECTOR Acting as a go to creative team within Publicis, we worked across agencies and brands. For Publicis Seattle, we solved T-MOBILE’s global coverage launch with a 360 integrated campaign where 1.5 M people played alongside theCEO For WALMART Great Value food brand, we created a go to market, TV heavy, launch plan. For PURINA, we built trust back into the BENEFUL brand after a safety scare. 2014: UNIVERSITY OF SAN FRANCISCO. CREATIVE DIRECTOR Unified and strengthened The University's Jesuit mission across all brand channels. 2005-2009 I became a mom of two. 1997-2005 HAL RINEY & PARTNERS SR. VP / GROUP CREATIVE DIRECTOR Recruited to SF from NYC to run Steve Wynn’s hotel businesses. The highlight of which was launching BELLAGIO. SPRINT was moving from a landline to wireless company. In 1999, we re-positoned the company with a 5 year campaign that moved HH penetration from 10% to 75%. Our PAYPAL digital effort increased usage intent by 69%. The 90’s Fashion, fragrance and beauty in NYC agencies on MACYS, LAUDER, L’OREAL. |