Erin Alvo Zerega > art
ADVERTISING
Midjourney-ing
BIO
Erin+Mark creative team
The challenge was to give people a reason
to use Paypal.
Strategy used data to support
a shift in focus from security to product comprehension.
Our digital campaign increased usage intent by 69% among those exposed.
B A C K T O H O M E
ADVERTISING
Midjourney-ing
BIO
Erin+Mark creative team