Erin Alvo Zerega > creative director
ADVERTISING
FASHION & LIFESTYLE
Midjourney-ing
Posters
BIO
Erin+Mark creative team
The challenge was to give people a reason
to use Paypal. Strategy used data to support
a shift in focus from security to product comprehension.
Our digital campaign increased usage intent by 69% among those exposed.
B A C K T O H O M E
ADVERTISING
FASHION & LIFESTYLE
Midjourney-ing
Posters
BIO
Erin+Mark creative team