Our team at Riney re-positioned Sprint from a landline to a wireless company by
creating a wireless crusader who, town by town, rid the country of cellular
static by spreading digital wireless from Sprint. Sprint became the #2 wireless
company. WENT FORM A 10% HH PENETRATION TO 99%. From 0 to over a billion dollars
and we won every award in the process.
The campaign ran for 5+ years. 
​After a 20 year run, Sprint merged with T-Mobile.