Our team re-positioned Sprint from a landline to a wireless company by creating a wireless crusader who, town by town, rid the US of cellular static by handing out digital wireless phones from Sprint. Sprint became the #2 wireless company. WENT FROM 10% HH PENETRATION TO 99%. From 0 to over a billion dollars and we won every award in the process. The campaign ran for 5+ years. After a 20 year run, Sprint merged with T-Mobile.