ERIN ALVO-ZEREGA > CD > ART
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with medical justice for all.

Kaiser Permanente School of Medicine is now the second tuition-free medical school in the US. Social/Web/ Brand

LIFESTYLE AND FASHION 



Jeff Goldblum explains PayPal.

An education campaign hilariously explains how PayPal works. 
​Filmed by Peter Care with Sal Totino as DP.
See more Jeff : 

Bank of the west / Paribas 360 rebrand

2019 GOLD EFFIE ​. BRAND DESIGN / WEBSITE / ADVERTISING / SOCIAL  A bold and hard decision for Bank of the West was to publicly announce their decision to no longer fund big tobacco, arctic drilling, fracking and arctic oil explorations and to only partner with companies that are committed to energy transition. A 360 re-brand included transit takeovers, static and dynamic digital, wallscapes, content hub, PR and editorial yielding a 97% ​approval rating. 

Welcome zealots, to the Religion of Run. ​

Corporate branding for HOKA running shoes.

Simple elegance

SELECTIONS FROM BRAND EXPLORATIONS.

Meet the vAtom.

2018/ 2019 : BRAND DESIGN
​Developers can now access the self-serve platform to create new experiences, using vAtoms, the new standard for digital objects run on or off blockchain.
 Brand ID and website introduce vAtoms to the world. Programmed by Lindsay at BlockV.
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Detail 9.

PERSONAL ART. Erin's reflection of the world, through the lens of Detail 9, re-imagines closeups into new perspectives.
​Abstractions of form create layers
 of imagery that reveal a new visual reality  http://www.detail9.com
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Tuscany Per Donna/Per Uomo fragrance 

Filmed at the house of Balthus with Dominique Isserman. 

don't deny your cravings, eat them.

2018 / 2019  BRAND DESIGN / BROADCAST / The crave-able flavors of the product line invite you to Crave Victoriously.
The result? Walgreens ran out of the Wasabi and Soy Sauce flavor. Photographs by Sue Tallon / Video by Irv Blitz
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The magical world of Almond Breeze

2018/2019 BROADCAST Blooming Blue Diamond almond trees, California sun and families of almond growers make
​the best almonds for the best almondmilk. ​Filmed by Melodie Mcdaniel with Ben Martinson as DP.

T-Mobile CEO gives AT&T an overage check.

360 INTEGRATION / BROADCAST A Free Global Coverage campaign from T-Mobile sent Jeremy on a 35 day European trip with an AT&T phone. He racked up a huge overage bill.His parents went on TV asking him to stop using his phone. An interactive manhunt tried to find him as he live posted. Finally when Jeremy returned and saw his wireless bill,  CEO John Legere presented AT&T with an overage check in person.  1.4 million played 'Catch Jeremy' on a T-Mobile micro site. 
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 VIEW MORE WORK​
erinalvozerega@gmail.com
​415 786 5419 

  • ADVERTISING
  • Posters
  • Midjourney Ai
  • BIO
  • Erin+Mark creative team